Leveraging Social Media for Podcast Growth: Strategies Beyond Basic Sharing

Social media can be an incredible place to share your story, foster community, and engage with your audience. But if you find yourself posting and only hearing crickets, it can feel frustrating to want to keep going. Today on the podcast, I am covering some different social media strategies you can use to make the most out of your podcast content! This week, episode 45 of Successful Podcasting Unlocked answers the question: How can I maximize social media for my podcast?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• You will continue to struggle if sharing your podcast is your only social media content; you need to diversify your posts.
• Don’t spread yourself too thin; focus on the one or two platforms where your audience is the most active. 
• Repurpose your podcast content so that it can be used across multiple platforms.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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LINKS MENTIONED:

SPU Ep 20: Repurpose Past Episodes for Maximum Reach

LTL Ep 166: The Power of Authentic Engagement on Instagram with Jillian O'Keefe 

Jillian’s [Insta]ntly Visible Course

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Leveraging Social Media for Podcast Growth: Strategies Beyond Basic Sharing
• 1:13 You should be sharing more than just your podcast on social media.
• 4:03 Know where your audience is the most active online and make sure that’s where you’re showing up.
• 4:44 Repurpose your podcast content to be used across multiple platforms.
• 6:17 Additional tips to keep in mind when you’re showing up on social media.