Podcast Branding: How to Establish Thought Leadership and Boost Visibility

Your podcast is more than a podcast. It is an incredible tool that helps you elevate your brand, establish your thought leadership, and impact your audience on a deeper and more personal level. By showing up as the expert you are, you have the ability to make a difference in people’s lives. How incredible is that? This week, episode 29 of Successful Podcasting Unlocked answers the question: How can I use my podcast to become a thought leader in my industry?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Use the SMART acronym (specific, measurable, achievable, relevant, and time-bound) to create goals for establishing yourself as a thought leader.
• Impactful goals might include increasing social media mentions and shares, guesting on other people’s podcasts, and growing your email subscribers. 
• Actionable strategies you can use to achieve your thought leadership goals and increase your impact. 

To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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LINKS MENTIONED

Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue 

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Podcast Branding: How to Establish Thought Leadership and Boost Visibility
• 1:47 Using the SMART acronym when creating podcasting goals.
• 2:54 Give yourself a chunk of time to see your goals through instead of changing direction every couple of months.
• 3:31 Examples of goals that will increase your brand visibility.
• 4:54 Action items you can take to increase your audience impact and thought leadership.