Is Your Podcast Too Broad? Find Your Focus for Faster Growth

You may have heard phrases like, “We can’t all be margaritas and tacos, we can’t make everyone happy” or “If you’re speaking to everyone, you’re speaking to no one”.  Niching down your podcast ensures that you’re truly focusing on your ideal audience, giving them valuable content that is specific to their needs. This week, episode 24 of Successful Podcasting Unlocked answers the question: Should I niche my podcast down?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Niching down your podcast allows you to attract the right listeners and serve them effectively. 
• A smaller, more engaged audience is more valuable to your business than a larger audience that doesn’t convert. 
• When you’re speaking directly to your audience, you can find content ideas through working with clients, sharing personal stories, and exploring different perspectives.
• If you feel like you’ve covered all the topics your audience is looking for, you can consider creating a limited series with a defined end date.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Chapters

• 0:00 Is Your Podcast Too Broad? Find Your Focus for Faster Growth
• 1:10 Niching down is taking a broad topic, or a broad audience and whittling away at the people that you either don't want to serve, or are not your ideal listeners.
• 4:36 Niching down allows you to have a smaller, more engaged audience that converts.
• 7:00 While niching down seems like a disservice, it actually allows you to speak directly to your specific audience, providing content that is valuable to them.
• 8:23 Consider creating a limited series with a defined end date if you feel you’ve exhausted all topic ideas.