How to Run Dynamic Podcast Ads That Convert Your Listeners into Clients

You might have heard about dynamic ads or seen them as an option on your podcast hosting platform but don’t know what they are. Dynamic ads are a great way to share up-to-date information with your listeners while still keeping your episode content evergreen. This week, episode 04 of Successful Podcasting Unlocked answers the question: What are dynamic ads and how can I use them?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Using dynamic podcast ads to share current information and offers with your audience.
• How to properly use the pre-roll, mid-roll, and post-roll ad slots for different types of content.
• How long your dynamic content should be depending on the placement. 
• Not all podcast hosting platforms support dynamic ads, so it is important to do your research when finding a platform that offers this feature.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Chapters

• 0:00 What are Dynamic Ads and How Can I Use Them?
• 1:35 An example of how dynamic ads allow podcasters to provide up-to-date information, regardless of when the listener is tuning in.
• 3:04 Using podcast dynamic ads in pre-roll, mid-roll, and post-roll to promote events, products, or services without disrupting the listener experience.
• 6:28 Dynamic ad content should be engaging and of value to the listener.